Timesheet and Time Tracking
SCOUTWEST, INC. UNVEILS NEW CORPORATE BRAND IDENTITY
Company Moves Forward with a New Look
COLORADO SPRINGS, CO – November 28, 2005 – Scoutwest, Inc., a developer of project management software, today introduced its new corporate brand identity, including an updated logo and color pallet.
Scoutwest, Inc. has been the leading innovator in software and technology for project management and time tracking software since its inception in 2000. As a leader, Scoutwest has refreshed its identity to reflect leadership, reliability, newfound energy and innovation with its ideas and implementation.
The new logo held on to original icon, but updated the typography and iconography to represent the reliability, speed and innovation that the product has become. The clock icon has served the company well. By pursuing the new logo, we are holding true to our philosophy to an innovator and leader in the marketplace.
New corporate colors are blue and black, complemented by silver and varying shades of blue and green. Orange was chosen to convey energy, balance and enthusiasm. Gray portrays reliability and maturity.
Scoutwest recently previewed its new corporate brand, designed by graphic designer Aaron Spring, to a small focus group across the United States. The new identity was received with compliments for its innovative and fresh look.
Along with new collateral and corporate information, Scoutwest has refreshed its Web site brand, which can be found at www.stdtime.com.
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